Shell Catalysts & Technologies

LinkedIn campaign creative

Role
Illustration and design while employed as Senior Designer at Ironpaper.
Goal
Refresh Shell Catalysts & Technologies' LinkedIn creative to boost engagement with target audiences. Part of this exercise included a slightly separate creative direction promoting a series of blog interviews with Shell employees.
Approach
We implemented more of the secondary color palette, illustrative elements, and bold typography to stand out on LinkedIn feeds while maintaining the brand's guidelines and spirit.

Creative refresh

Pairing cutout headshots with graphic "molecules" was a flexible way to create compelling custom graphics to accompany each post.

How I Make Every Molecule Matter

A gestural illustration style with otherwise rigid layouts created an appealing juxtaposition.
But wait, there's more!
In addition to LinkedIn creative direction seen here, while employed as Senior Designer at Ironpaper, I helped with UI and web design, designing a lucrative internal presentation deck, and long-form PDF collateral designs for Shell Catalysts & Technologies.
Work ©Johanna Abzug, and I've tried to be transparent throughout re: my role in each project. Please contact me for more information if you need. Don't steal stuff.