Alexander Group

Website Redesign

Role
UI/UX, visual design while employed as Senior Designer at The Honor Roll
Goal
Position Alexander Group as the go-to resource for all things focused on revenue growth.
Approach
Instead of the previous "all about us" approach, lead with insights and value by engaging users with relevant content in an interactive way.

Desktop

Abstract and textural photography, paired with strategic use of white space  help frame the content on the site instead of distract from it.
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A contextual navigation provides the most relevant options amid a complex site.
A reimagined events section and easily-updateable agenda makes it easier for potential attendees to get the information they need.
But wait, there's more!
Alexander Group is a long-time Honor Roll client. In addition to this website design, I helped develop and evolve their current visual identity. Over the years I've worked on a breadth of work for Alexander Group, including: event branding, collateral template design, presentation design, animated storyboards, email templates, and more.
Work ©Johanna Abzug, and I've tried to be transparent throughout re: my role in each project. Please contact me for more information if you need. Don't steal stuff.