Austin Community Foundation

Website Redesign

Role
UI/UX, design, creative strategy while employed as Senior Designer at The Honor Roll.
Goal
Implement ACF's new visual identity in an easy-to-navigate website that clearly defines and highlights the foundation's offerings and involvement as a data-driven catalyst for positive change in the community.
Approach
Using personas (and interview feedback) developed by the The Honor Roll + ACF, we made the website easier-to-navigate and more relevant for its visitors.

Desktop

Designing an array of distinct modules resulted in quick design and dev time, a cohesive website, and the ability to craft new, on-brand page templates on the fly.
Design consideration for all viewports, including reimagined responsive charts and graphs.
A simple navigation anticipates the needs of first-time visitors and fund holders alike.
Ample but strategic use of bright colors, photography and illustration to convey a welcoming feel.
But wait, there's more!
I led development of ACF's visual identity leading up to this eventual site redesign. In addition to the core branding and website, I designed visual directions and websites for various events for ACF funds. And, off the computer, I've worked on a neat direct mail piece (printed with neon ink!), some beautiful invitations, and covetable swag.
Work ©Johanna Abzug, and I've tried to be transparent throughout re: my role in each project. Please contact me for more information if you need. Don't steal stuff.