Cloudinary

2021 State of Visual Media report

Role
Site concept and design as a Freelance Senior Designer for The Honor Roll.
Goal
Create an interactive microsite and accompanying content offer for Cloudinary’s annual report. The report analyzes data across 670+ global brands and provides insights into all things visual media over the past year, so there was a lot to visualize!
Approach
Because this is a long report with a lot of really insightful data, we wanted to let that data shine using interactive visuals.

The colorful circles and use of photography provide balance for the page composition while staying on brand and on topic (it is the "Visual Media" report after all!)

Desktop

After the intro loads in and the visitor scrolls down, the table of contents stays put as navigation and a point of reference which chapter they're on.

Mobile

Each chapter is designed specifically around its content, while reusing design patterns where possible.
Toggles and modals keep a level of interactivity throughout the scrolling experience.
Timed animations draw attention where it's needed and really highlight the differences in data points.
Work ©Johanna Abzug, and I've tried to be transparent throughout re: my role in each project. Please contact me for more information if you need. Don't steal stuff.