Rackspace

OpenStack® as a Service campaign

Role
Storyboard and art direction for typographic video, illustration and design for digital and out-of-home advertisements, while Senior Designer at The Honor Roll.
Goal
Promote Rackspace's OpenStack as a Service in anticipation of OpenStack summit in Austin, TX, emphasizing both its ease-of-use and its uptime.

The campaign consisted of a long and short-form video, digital ads, billboards, and airport digital and printed ads.
Approach
Use simply line and type to convey a range of emotions in an effort to empathize with the IT execs' "cloud anxiety" around ease-of-use and uptime.
The "99.99%" creative incorporated similar red lines and ran alongside various edits of the longform video (above).
Large print banners and backlit animated banners featured all around the airport.
There were even 2 billboards: 1 near the airport and 1 in the middle of downtown.
Work ©Johanna Abzug, and I've tried to be transparent throughout re: my role in each project. Please contact me for more information if you need. Don't steal stuff.